Financial Middleman for Small Business
FINANCIAL MIDDLEMAN FOR SMALL BUSINESS ------------------------------------------------------------ copyright (c) Pavel Lenshin ------------------------------------------------------------ Small online businesses are mostly represented by...
Good Domain Names Make Your Dreams Memorable
"What was the name of that website? It was good. It has something to do with..."
Is your web site like many others?
Domain names always on the tip of a visitor's tongue, but not quite memorable enough?
Your choice of domain name needs to be...
How to Choose a Good Domain Name?
In the E-World your domain name is your first assessment of what your site is about. It's not just your site name but it is the first criterion of your success on the Internet and when it comes to a point of success you must hold it tight....
Making Your OWN Business From Affiliate Programs
WHY MAKE IT YOUR OWN BUSINESS? No matter how you look at it, if you're someone else's affiliate, you are, for the most part, helping them build their business and not your own. Unless, that is, you take other's affiliate programs and re-sell ...
"Refresh" Your Chances Of Collecting That ClickBank Commission ...
ClickBank has long been considered a simple, cost effective way to promote digital products Online. Would be merchants are charged a one time, relatively small start up fee, which will enable them to use ClickBank' secure payment processing...
Internet Nostalgia - Remember "This Dumb Little Ad?"
Internet Nostalgia - Remember "This Dumb Little Ad?" by Cathy Bryant Copyright 2003 http://www.homebizjunction.com
Watch out - if you do, you're showing your "Internet Age!"
I am, of course, referring to the now infamous "Cookie Cutter" marketing program which was all over the internet when I first began exploring the online business world (circa mid-1999).
If you have no idea what I'm referring to, then you can consider yourself a relative newbie to the internet. I bring up Cookie Cutter as an example of how things can change so dramatically online in such a relatively short period of time.
No kidding - if you were at all involved in the business opportunity area of the internet at that time, you will definitely remember those "cc-pages" - they were EVERYWHERE!
What I remember most vividly about Cookie Cutter was the ubiquitous ad headline that invariably heralded an invitation to investigate this program.
"THIS DUMB LITTLE AD Can Put $200 in cash in your mailbox... EVERYDAY!"
It was followed by an ad that almost always read exactly the same way -
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This little cookie cutter spits out $20 checks...
It's a 3-part automated system, consisting of a KILLER classified ad, a powerful one page sales letter delivered by autoresponder, and a QUALITY product, delivered to your customer by the company.
You can set up today...and actually be getting checks mailed to you tomorrow.
For complete details, send a blank email to: mailto: xxx@someautoresponder.com or visit my web site: http://www.cc-pages/vips/MembersName/index.htm
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The sales copy was misleading in the sense that what you learned only AFTER you sent in your $20 was that in order to implement the
system you needed to purchase additional items.
Those who were fortunate enough to get in early no doubt made some money with the program - but no one made MORE money than its originator, Gary White.
When I decided to write this article, I did some research on Cookie Cutter, and what I discovered was intriguing.
For example, I did a Google search on the term "Cookie Cutter" and I had to go to Page 4 before I found any reference to it whatsoever. It was actually a link to a disclaimer put on the "Beginner's Central" website that was used in Cookie Cutter's Bootcamp product.
http://www.northernwebs.com/bc/
Another search on "Gary White" found nothing to reference the once-famous originator of the Cookie Cutter program in the first ten pages. I chose not to go any further.
But then I did a search on "This Dumb Little Ad" - THAT got some results. Never underestimate the power of a unique headline.
Naturally that led me to many pages which were no longer active. This prompted me to do a WHOIS search on the domain name of the duplicated pages that were used in the program.
Many of you will be interested in learning that the domain name cc-pages.com expired on March 5 of this year. Looks like Gary White is out of business. I do recall that he tried to parlay his success with Cookie Cutter into a similar program, but apparently he was unsuccessful.
By that time, most everyone had caught on.
About the Author
Cathy Bryant has been marketing online since the last century, so she knows what works and what doesn't. Right now she's offering a terrific 5-part mini-course titled, "Promoting Your Business Without Busting Your Budget!" You may access a copy by sending a blank email to: mailto:promoting@hbj.par32.com