30 Minutes Free Report Reveals The Arts Of Link Exchange!
Dear Internet Friend, Greetings, I will cut to the chase - if you have founded this page that could only mean one thing...you want a proven web marketing technique that will attract more targetted web traffic to your web site and you want to...
Affiliate Programs - 7 Red Hot Tips For Affiliates
We often get asked by affiliates about how to successfully deal with affiliate programs. There are many ways - and different Internet "gurus" will give you different answers. Here are the top seven tips that our top consulting editors normally...
Combine Links with Quality Resources and You’re on a Winner
There are 1001 ways to drive traffic to your websites. I reckon I’ve tried most of them over the years and in the process have become blasé over the whole process of traffic promotion - but here’s one that surprises even a hardened old cynic like...
Google's Secret Domain Name Registration Policy
I was reading a forum post by Willie Crawford who is one of my favorite Internet marketers. Willie brought up a point that Google may favor ranking domains that have longer registration periods. His source, a domain name registrar, stated the...
Try ‘Linking’ With Reality
I have been using the services of a wonderful facility, which has taken almost all of the work out of my ‘Linking Program’ (if you have a website that relies on Search Engine traffic, I really do hope you have one!). The facility is named...
You had listened to all of the experts who told you that you needed your domain name to be as easy to remember as possible. You had also set the pages up so that your site is easy to navigate, and you had it professionally designed so that it is attractive – so why isn't your site producing sales?
As much as your website's domain name, logistics, and design are important there is one other factor that you have neglected – your site's content.
Here are the top 5 most common mistakes in web content:
1) Not addressing your target market's wants and needs.
If your customers were visiting your store to hire your services or purchase your products what is it that they would most often ask for? What needs do they have that they require filling? Your website copy needs to address these issues.
2) Not talking to your target market in terms they understand.
Put yourself into your customers' shoes and tell them what they need to know in a language they understand. Skip the jargon, and use terms and ideas anyone can understand.
3) Not supporting your statements.
Today's consumer needs proof that you are who you say you are, especially when dealing with a company on-line. There is no better way to do that then through the voices of people who have already used your services or products. Include as many
testimonials throughout your site as you can.
4) Not offering anything that makes you stand out from your competition.
Everyone's looking for a deal and what better way to start that business relationship with a new client than to offer them something that they just can't resist. It could be a free newsletter or an ebook to prove your expertise, or a free product or a slot of time to persuade your visitor to just give your company a chance.
5) You don't ask for the sale.
Once you've convinced your prospects that you are the best in the business, you need to ask them to buy. If they came into your store and showed an intense interest in using your service or buying your products would you let them leave without asking them how they wanted to pay you? You need to present your site's visitors with an obvious means to pay for the merchandise that you've worked so hard to convince them to buy.
Shannon Cherry, APR, MA helps businesses, entrepreneurs and nonprofit organizations to be heard. She’s a marketing communications and public relations expert with more than 15 years experience and the owner of Cherry Communications. Subscribe today for Be Heard! a FREE biweekly ezine and get the FREE special report: "Be the Big Fish: Three No-Cost Publicity Tactics to Help You Be Heard." Go to: http://www.cherrycommunications.com/FreeReport.htm