Search
Recommended Products
Sponsored Links

 

 

Informative Articles

Earn Money With Parked Domains
Do you have domain names that you aren't using? Did you know that these domains can actually be a source of revenue for your online business? There are several companies on the internet that will pay you to redirect your domain to a landing...
Ethical Link Exchange, You be the judge....
Webmasters understand that quality and relevant inbound links can increase site visibility; your search engine rating; and with any luck increase your traffic and revenue. While working to locate relevant links for our site, we discovered a...
How To Get Listed In Open Directory Project, The First Time!
There are more than 20,000 volunteers who make-up the Open Directory Project’s indexing core. The criteria for getting listed in the Open Directory Project is a little tight and many of the pages submitted are not indexed on the first try. However,...
One Way Linking Campaign- I
This article explains in detail the various issues related to the linking campaign that you will need to mount, to establish your worth in the algorithms of search engines . Some of the issues that we will be tackling in this & subsequent articles...
Weaving Culture Into e-Commerce
Weaving Culture Into e-Commerce Copyright © 2003. All rights reserved You probably already know that the non-English speaking Internet audience transacts 63% of the global e-Commerce transactions. If you know that then you’re definitely aware...
 
Google
Book Yourself Solid Key #4: Produce A Powerful Personal Brand That Sets You Apart

Copyright 2005 Michael Port & Associates LLC

Would you rather be a big fish in a little pond or a little fish in a big pond? No matter which pond you want to swim in… you’re still going to have to become known for one thing if you want to get your trunks wet! The most successful professionals master one domain (the little pond) and then they go on to tackle bigger things.

Some people fear niches because they think it will limit their success or potential. That could not be farther from the truth. If you want to create a thriving business you must develop a personal brand that highlights two things:

1. Your "WHO and DO WHAT" statement
2. Your "call to action"

This dual purpose message communicates your offerings on two distinct and essential levels. Your “WHO and DO WHAT” statement tells people who you help and what you help them do. Mine is “I help service professionals book themselves solid.” Your “call to action” connects you to the people you’re meant to reach. It’s the reason you do what you do – your purpose. I’m the “guy to call when you’re tired of thinking small.”

So first off, tell potential


clients who else you’ve helped in similar situations and how you did it. Remember you aren’t the only one who can help them. Your competition may have a similar (or even the same) “WHO and DO WHAT” statement. Clients decide to hire you once they understand your “WHO and DO WHAT” statement and emotionally connect with your “call to action.”

WRITTEN EXERCISE:

What is your "WHO and DO WHAT" statement? ________________________________________________

What is your "call to action"?
________________________________________________

Find your niche and create a personal branding message that tells everyone what you can do to help them ("WHO and DO WHAT") and what it’s like to be around you (“call to action”). Then go bravely forward… splish, splash and boldly express what you are known for!

Stayed tuned for Key #5

About the Author

Michael Port is the President of Michael Port & Associates LLC and is known as the guy to call when you’re tired of thinking small. To spend some more time with Michael and to think bigger about who you are and what you offer the world go to http://www.MichaelPort.com.